Traffic quality
Compare new and active audiences, buyers, and repeat buyers over time.
Local impact
Show partners what happened—not just how many people clicked.
Connect discovery and sales to check-ins and redemptions across each Campaign, Pass, Hop, and Drop, with the underlying records available for review.
Attribution windows
Channel to redemption
Partner visibility
By place and offer
Operational view
Trends and record detail
Impact scoreboard
Signals your team can act on weekly.
Review trends that matter to operations, partners, and budget owners without rebuilding spreadsheets after every launch.
Redemption velocity
Monitor check-ins and redemptions by date, Campaign, Pass, Hop, and Drop.
Inventory pressure
Review held, consumed, released, failed, and expired inventory activity.
Channel efficiency
Compare links, QR, partner placements, and marketplace discovery in one view.
Place performance
Compare views, check-ins, and redemptions across participating locations.
Completion rate
Track how many users move from purchase to multi-Hop completion.
Measurement framework
Built for operators, not just analysts.
Each reporting layer answers an execution question, so teams know what to adjust before a campaign ends.
During launch
Use pacing dashboards to keep campaigns balanced.
- Daily conversion and redemption snapshots
- Channel and campaign comparisons
- Location-level check-in and redemption activity
During execution
Identify where users are dropping or accelerating.
- Hop-by-Hop views, check-ins, and redemptions
- Drop validation success and rejection reasons
- Cohort-level patterns across campaign segments
After completion
Deliver clean outcomes to stakeholders quickly.
- Exportable summaries by region and partner group
- Revenue and participation trends over time
- Repeatable scorecards for recurring campaigns
Stakeholder reporting
Share the right view with the right audience.
Saved views, filtered drill-downs, and exports help operators, leadership teams, and partners answer different questions from the same underlying data.
Campaign teams
Need fast feedback loops for pricing, pacing, and channel allocation.
Executive stakeholders
Need concise sales, participation, channel, and partner trends.
Partners and venues
Need location-level evidence to justify continued participation.
Operational playbook
Run impact reviews in four steps.
1. Set baseline expectations
Define target traffic, redemption, and completion ranges before launch.
2. Monitor pacing every 24 hours
Compare current sales, check-ins, and redemptions with your target ranges.
3. Adjust in-flight
Shift distribution, inventory, or incentives while the campaign is still active.
4. Publish a stakeholder summary
Close each campaign with measurable outcomes and next-cycle recommendations.
Next step
Bring measurable impact to your next Campaign.
Connect measured discovery and sales activity to check-ins and Drop redemptions.